In episode 3 of K-Drama School, I discuss the 2004 classic winter drama What Happened in Bali. This show stars Jo In-sung, Ha Ji-won and So Ji-sub. Guest comedian is Erik Escobar. It’s a great episode. Enjoy!


In episode 3 of K-Drama School, I discuss the 2004 classic winter drama What Happened in Bali. This show stars Jo In-sung, Ha Ji-won and So Ji-sub. Guest comedian is Erik Escobar. It’s a great episode. Enjoy!
In 2009, I graduated into an economic recession with a BA in English literature. It took me almost 3 years until I was able to find a full-time job.
In 2021, I am graduating into another economic recession with a PhD in Cinema and Media Studies. In case I need to wait another 3 years to find a tenure-track job or a comedy writing gig, I am going to host my own podcast putting my media studies knowledge and comedic timing into productive use.
Please subscribe to K-Drama School on YouTube!
You can visit the website here.
And you can listen to the first episode here! In episode one, I discuss the hit series SKY Castle!
I appreciate your support! Spread the word! Happy new year!
I wrote this back in 2017, submitted it to the Society of Cinema and Media Studies TV SIG’s essay contest, won, and now it’s published in the New Review of Film and Television Studies.
Check out “Recovering the TV career of Korean American comedian Johnny Yune” here.
I also made a video about his life and career a few months ago and it has pretty much the same content.
what a time to have been indoors. the majority of 2020 was spent on lockdown and I spent the early months of COVID-19 quarantine bingeing on old school K-dramas which you can read about here.
now that 2020 is about to wrap up, let’s rank the best K-dramas of 2020 in order.
You can’t fight me on this. When it comes to high stakes drama, this is it. There’s a reason why World of the Married has the highest cable ratings of all time (as of December 2020) outdoing another JTBC drama SKYCastle (2018). World of the Married is written by Kang Eun-kyung who wrote the hit series Baker King Kim Takgu which also achieved record breaking ratings 10 years ago and earned Yoon Shi-yoon a Best New Actor Award in 2010. similar to SKYCastle, World of the Married‘s pilot episode ends at such a high point of dramatic intensity that it’s impossible to watch without gasping. I gasped very loudly and walked around my room alone yelling, “oh my god” over and over again.
Netflix really outdid itself this year by picking up exclusive US rights to some top notch storytelling and high-end production value Korean TV series from tvN. Crashlanding on You brings together two very attractive veteran K-drama actors Son Ye-jin and Hyun Bin, and is set in both Seoul and Pyongyang. It began airing in December 2019 through the early months of 2020. Right as the series was winding down, COVID-19 cases began to rise. I’m sure pretty much anyone watching K-dramas binge-watched this series during quarantine.
#3: Itaewon Class
JTBC has been impressive this past year with some groundbreaking dramatic series that targets a younger audience. I saw a lot of reactions and responses to Itaewon Class on TikTok. It gained massive popularity for its refreshing storytelling, complex characters, and excellent music. I really dug this show, and I appreciated them giving a transgender character a happy romantic ending although I wish her role could’ve been played by an actual trans actress. It was a great big step but there’s always room for growth when it comes to LGBTQIA+ rights in South Korea.
ANNOUNCEMENT: I am launching a new K-drama podcast called “K-Drama School“ on January 4, 2021. I’ll be putting my PhD in Cinema & Media Studies to good use by blending deep textual analysis, Korean cultural and historical contextualization, comedic riffs and amazing guests. A new episode will drop every Monday at 8AM PST.
You can start getting updates by following @kdramaschool on Twitter, Instagram and TikTok. Podcast episodes will become available wherever you subscribe to podcasts including but not limited to iTunes and Spotify. Video podcasts will also become available every week on YouTube.
I really appreciate your kind support.
happy holidays & i wish you a blessed 2021 in the year of the ox!
check out this week’s the bechdel cast podcast. i chat with caitlin and jamie about PARASITE!
Since March 11th (the day I began lockdown), I’ve been revisiting all of my favorite Korean dramas. Not all of what I’m about to list here are available on Netflix, so be creative. Explore other streaming services like Viki and OnDemandKorea (doesn’t always have subtitles; this is better if you’re fluent in Korean). Another secret go-to for me is DramaCool (be sure to add an adblocker plugin). And follow my K-drama memes on TikTok. Below are my top K-dramas worth rewatching multiple times. I’ve also included a rating for how rough the tear-jerking is on each show.
in honor of the late Korean American comedian Johnny Yune, I made a “drunk history” video (an homage to Derek Waters’ Drunk History).
enjoy.
All Korean dramas rely on product placement. The concept of product placement, or PPL as they abbreviate in Korea, isn’t new, and of course, it doesn’t originate in Korea. Embedded marketing in media can be traced back to as early as the late 19th century starting with novels. In terms of visual media, the US (surprise surprise) included cars (Ford, Plymouth, Chevy, Packard), beverages (Coca-Cola) and cigarettes (Marlboro) in early studio films–some as early as 1916.
The tradition of conspicuous brand placement continued into television, of course. Entire shows would be sponsored by brands.
But this all changed with Sylvester (Pat) Weaver at NBC in 1949 (fun fact: Pat Weaver is Sigourney Weaver’s dad!). Weaver shifted the operation of network television by ensuring that programs get controlled by the network and ad time get purchased by companies through commercial breaks. BOOM. This turned the table completely. Companies were now at the mercy of networks and popular programs. This relationship continues to this day.
The difference in Korea is that commercial interruptions do not pervade the show as frequently as they do in American TV. An entire program can run without an ad break in the middle. (The downside is a prolonged series of ads in between separate programs; but this is also changing with the growth of cable in Korea.) Thus, product placement still plays a major role in a series production. And it’s not just one brand that owns the entire show. Multiple companies sponsor the show (percentages of how much screen time each product gets and the frequency of the product varies).
Writer Kim Eun-sook’s earliest major hit is Lovers in Paris (SBS, 2004). I can still remember the characters going to Baskin Robbins to eat a ton of ice cream and I recall Soo-hyuk (Lee Dong-gun) telling the Tae-young (Kim Jung-eun) how many songs he has in his MP3 player. In Descendants of the Sun (KBS, 2016), they eat ton of Subway sandwiches and those ginseng squeeze packs; Song Hye-kyo wears a lot of Laneige lipstick and she keeps lighting that freaking 2S candle. We saw the same level of conspicuous product placement in Goblin. I watched that show multiple times already not so much because I think the storyline is the greatest thing since sliced bread but more so because the fashion, jewelry and makeup are such wonderful eye candy. Of course, Goblin had a lot of PPL from perfume to handbags, lipstick to Subway sandwiches to fried chicken to furniture to beverages. Both Descendants of the Sun and Goblin had a go-to meeting spot for emotionally draining meetings between lovers and it is Dal.komm Coffee.
Cafes become a natural PPL strategy because so many K-drama storylines include one-on-one meetings at cafes. It only makes sense that a cafe be included as part of the production so why not make it a sponsor? Makes sense in terms of business. All that is well and good but how do you cram in contemporary brands into a show that is set in Choson the same year as the Gabo Reform?
Korean audiences are savvy, and they’re already talking about it. In fact, a number of them are saying that the PPL in Mr. Sunshine is non-disruptive. Viewers are expressing their appreciation for the slick embedded marketing that the show makers have worked into this period piece.
But product placement is never not noticeable. In fact, the beat that show takes when they are about to take a moment for their sponsors is very detectable. When Eugene Choi (Lee Byunghun) raises his Odense teacup in the middle of his quiet meditation looking out his window, he makes an observation that is out of character: “Is this style of teacup in fashion now?” Like, dude, you’re a former slave boy/orphan/Korean American military man. Since when do you give a shit about trending chinaware? Let’s be real.
Paris Baguette is very obviously a sponsor. We know this because it is one of the first banner bumpers to appear when the end credits roll, but we also know this because in episode 2, its characteristic blue and white label appears where lady Ae-shin (Kim Tae-ri) makes a stop to enjoy some sweets. (The sign posts and lamps all read, “French Bakery.”) In fact, Paris Baguette is currently selling special Mr. Sunshine specialty goods.
And what would a K-drama be without a cafe/coffee sponsor? Dal.komm makes, perhaps, the most obtrusive display in Mr. Sunshine. Not only do the characters really push this 가배/gabe (Choson lingo for “coffee”) stuff but the napkins and even background sign straight up reads “Dal.komm Coffee.”
Hey. It’s all good though. No need to get all worked up over how a show takes us “out of the moment.” That sort of thing is nonsense. The nature of TV is self-reflexivity. We as audiences couldn’t possibly believe that late 19th century Korea had a guy named Eugene Choi acting as a military representative of America. So eye-roll all you want. PPL in Korean dramas aren’t going anywhere. Not even in a period piece.
In fact, given how SVOD streaming companies such as Netflix and Amazon don’t have commercial breaks as part of their distribution operation, product placement is now an integral part of their original episodes. In this way they are taking influence from K-drama productions and their business strategy.
Seeing as we TV lovers don’t simply rely on broadcast and cable television to receive our shows but also subscription to digital streaming, our lives will now be dictated by both commercial interruptions and embedded marketing in the programs. And that’s what I realized while working out at the gym yesterday. The absurdity of capitalism and our addiction to TV has turned us all into a bunch of suckers. Wait, I mean, “consumers.”