in honor of the late Korean American comedian Johnny Yune, I made a “drunk history” video (an homage to Derek Waters’ Drunk History).
in honor of the late Korean American comedian Johnny Yune, I made a “drunk history” video (an homage to Derek Waters’ Drunk History).
All Korean dramas rely on product placement. The concept of product placement, or PPL as they abbreviate in Korea, isn’t new, and of course, it doesn’t originate in Korea. Embedded marketing in media can be traced back to as early as the late 19th century starting with novels. In terms of visual media, the US (surprise surprise) included cars (Ford, Plymouth, Chevy, Packard), beverages (Coca-Cola) and cigarettes (Marlboro) in early studio films–some as early as 1916.
The tradition of conspicuous brand placement continued into television, of course. Entire shows would be sponsored by brands.
But this all changed with Sylvester (Pat) Weaver at NBC in 1949 (fun fact: Pat Weaver is Sigourney Weaver’s dad!). Weaver shifted the operation of network television by ensuring that programs get controlled by the network and ad time get purchased by companies through commercial breaks. BOOM. This turned the table completely. Companies were now at the mercy of networks and popular programs. This relationship continues to this day.
The difference in Korea is that commercial interruptions do not pervade the show as frequently as they do in American TV. An entire program can run without an ad break in the middle. (The downside is a prolonged series of ads in between separate programs; but this is also changing with the growth of cable in Korea.) Thus, product placement still plays a major role in a series production. And it’s not just one brand that owns the entire show. Multiple companies sponsor the show (percentages of how much screen time each product gets and the frequency of the product varies).
Writer Kim Eun-sook’s earliest major hit is Lovers in Paris (SBS, 2004). I can still remember the characters going to Baskin Robbins to eat a ton of ice cream and I recall Soo-hyuk (Lee Dong-gun) telling the Tae-young (Kim Jung-eun) how many songs he has in his MP3 player. In Descendants of the Sun (KBS, 2016), they eat ton of Subway sandwiches and those ginseng squeeze packs; Song Hye-kyo wears a lot of Laneige lipstick and she keeps lighting that freaking 2S candle. We saw the same level of conspicuous product placement in Goblin. I watched that show multiple times already not so much because I think the storyline is the greatest thing since sliced bread but more so because the fashion, jewelry and makeup are such wonderful eye candy. Of course, Goblin had a lot of PPL from perfume to handbags, lipstick to Subway sandwiches to fried chicken to furniture to beverages. Both Descendants of the Sun and Goblin had a go-to meeting spot for emotionally draining meetings between lovers and it is Dal.komm Coffee.
Cafes become a natural PPL strategy because so many K-drama storylines include one-on-one meetings at cafes. It only makes sense that a cafe be included as part of the production so why not make it a sponsor? Makes sense in terms of business. All that is well and good but how do you cram in contemporary brands into a show that is set in Choson the same year as the Gabo Reform?
Korean audiences are savvy, and they’re already talking about it. In fact, a number of them are saying that the PPL in Mr. Sunshine is non-disruptive. Viewers are expressing their appreciation for the slick embedded marketing that the show makers have worked into this period piece.
But product placement is never not noticeable. In fact, the beat that show takes when they are about to take a moment for their sponsors is very detectable. When Eugene Choi (Lee Byunghun) raises his Odense teacup in the middle of his quiet meditation looking out his window, he makes an observation that is out of character: “Is this style of teacup in fashion now?” Like, dude, you’re a former slave boy/orphan/Korean American military man. Since when do you give a shit about trending chinaware? Let’s be real.
Paris Baguette is very obviously a sponsor. We know this because it is one of the first banner bumpers to appear when the end credits roll, but we also know this because in episode 2, its characteristic blue and white label appears where lady Ae-shin (Kim Tae-ri) makes a stop to enjoy some sweets. (The sign posts and lamps all read, “French Bakery.”) In fact, Paris Baguette is currently selling special Mr. Sunshine specialty goods.
eye-roll all you want. PPL in Korean dramas aren’t going anywhere. Not even in a period piece.
In fact, given how SVOD streaming companies such as Netflix and Amazon don’t have commercial breaks as part of their distribution operation, product placement is now an integral part of their original episodes. In this way they are taking influence from K-drama productions and their business strategy.
Seeing as we TV lovers don’t simply rely on broadcast and cable television to receive our shows but also subscription to digital streaming, our lives will now be dictated by both commercial interruptions and embedded marketing in the programs. And that’s what I realized while working out at the gym yesterday. The absurdity of capitalism and our addiction to TV has turned us all into a bunch of suckers. Wait, I mean, “consumers.”
I wrote a piece on Nymphomaniac (2014, Director’s Cut, Vol. I and II) and on what it means to be “A Radical, Vulnerable and Agentic Body.”
check out my film review of Gook (2017) featured on nü house. opens tomorrow August 18th!
Na Hong-jin’s Definition of Evil: The Inexplicable
The Wailing (2016) aka 곡성 is Na Hong-jin’s third feature film starring the excellent Kwak Do-won, who Na has collaborated with in The Yellow Sea (2010). Na is probably most well-known for his feature debut The Chaser (2008) with Ha Jung-woo playing the terrifying serial killer, and Kim Yoon-seok playing the corrupt detective-turned-pimp trying to solve these unexplainable crimes.
With The Wailing, Na continues his theme of inexplicable evils committed by a being that appears to be fully human but from up close contains no sympathetic soul. In The Chaser, Ha Jung-woo’s character is just plainly a murderer without any rhyme or reason; in The Yellow Sea, Ha Jung-woo’s character is put on an assassination mission without knowing the reasons for why he must commit this crime, and when he finally learns the reason, he is left completely speechless by the superficiality of the incitement, thus portraying–again–evil actions without a justifiable cause. Na brings this concept into the realm of the superego by putting the face and body of the Devil himself onto our screen with The Wailing.
Freud (1919) defines the uncanny as something that is preferably concealed but is later revealed to our reaction of horror, fright, terror, disgust, etc.; the uncanny refers to what is familiar to us therefore familial; for instance, a daughter, who is completely knowable to the parents who produced and gave birth to her, love and care for her, belongs in the realm of uncanny because she is familiar (heimlich); the flipside to heimlich is unheimlich which is the stranger or the ugliness that is preferably concealed; this is when the daughter we know and love suddenly changes because she is possessed by the unknowable. The uncanny may also refer to a the “happy genius,” otherwise known as the guardian spirit of a dwelling–the possessor. Traces of heimlich and unheimlich which make up the constitution of the uncanny is found in Gokseong–the small village in Jeolla Province where the film is set (also the title of the film in hangeul).
At the crack of dawn on a rainy day, officer Jeon Jong-goo (Kwak Do-won) gets a phone call from the station alerting him of a murder case. When he arrives at the scene of the crime, he finds that a family’s been stabbed to death by a young man who sits on the edge of the maroo, skin covered in boils and the blood of his victims, with eyes glazed over as though in a trance.
Boils on the skin, mental derangement and subsequent serial killings of those around him/her are symptoms found among several murderers (victims) throughout the village. The noticeable pattern along with the rumors going about town that the suspect who is spreading this disease (or possession) is a strange Japanese fisherman (Jun Kunimura) who lives deep in the mountains, eats deer carcass raw, rapes women and curses people. These rumors start to pile up inside officer Jeon’s imaginary.
One day when Jeon and his partner break into the fisherman’s house, they find a small dwelling densely packed with photographs of the victims, candles, shaman ritual rope, and personal belongings of the villagers such as shoes and clothes. The last straw for Jeon is when he sees symptoms appear in his young daughter Hyo-jin–played by the very impressive Kim Hwan-hee–who appears to be about 10 or 11 years old. It begins with her erratic behavior; the young girl who was once so sweet to her old man suddenly throws fits; she screams and curses at her father leaving her entire family aghast but frozen in fear at the sight indicating everyone’s helplessness. Doctors have no answers. The police are useless. A spiritual intervention is the only answer for them.
In part two of the film, the child’s grandmother invites a well-known shaman named Il-gwang (Hwang Jung-min, The Unjust (2010), Veteran (2015)) who is apparently quite expensive but rumored to be the best there is from Seoul. Jeon tells Il-gwang of the situation. Jeon explains all of this to his trusty Korean shaman who assures him that he will take care of the matter–put it to rest. Il-gwang tells Jeon that what’s plaguing the town is not a person but a ghost. Jeon asks how a person he’s seen in the flesh and blood can be a ghost, and this is the difficult question he struggles with for the rest of the film, along with the more obvious questions, “Why me? Why my daughter? Why my hometown?”
Freud’s uncanny is a duality–a yin and yang, for instance, which may coexist. Yin and yang are prevalent themes in throughout the film. For instance, during his rituals, Il-gwang offers up white chickens and goats to the spirits whereas the Japanese stranger kills black chickens and goats to cast his curse.
Another spiritual force haunts the town, representing yang, and it is played by the wonderful Chun Woo-hee ((Sunny (2011) and Han Gongju (2014)) who is referred to by the film’s credits simply as “mu-myeong,” which translates into “no name.” Mu-myeong is the first witness that officer Jeon encounters at the second murder scene where a deranged woman killed her entire family then burned the house down before hanging herself. At the crime scene, Mu-myeong tells officer Jeon that the old Japanese man is a ghost who is possessing these people and driving them to commit these murders.
What’s interesting to note is how in these scenarios one person gets possessed then murders their own family members. The killings aren’t random. They are specifically towards their own flesh and blood or clan members. What does that say about the ghost’s intentions? What does that say about the ghost himself who is a spirit but in flesh and blood?
This ghost also appears to have a hobby for photography. He takes photographs of his victims in 35mm with a Minolta camera, which he seems to develop on his own at his creepy house. It nudges against the superstition that existed or still exists in tribal countries that photographs steal a person’s soul. The haunting theme that emanates from the Japanese stranger is that he is not a living person but a ghost–a dead man walking.
At Jeon’s question as to how a ghost could possibly have a body, Il-gwang tells him that when a ghost captures enough bodies for his own, he can eventually become a person albeit not a living one. This image of a strange man staring who appears to be dead or a strange man trying to enter haunts at least several people’s dreams.
Horror Genre Mashup
The epidemic throughout the town is most certainly an homage to the zombie genre. With that said, the film is not a zombie film necessarily. In fact, at one point in the movie, when a team of men who are out to hunt down and kill the Japanese man-ghost, they encounter a zombie, who was evidently brought back to life although he was initially dead just like the other victims, covered in boils and rotting away like a victim of leprosy.
At the scene of the zombie attack, the film reaches a point of satiric comedy. The men who’ve never seen a zombie before don’t know how to react to it, nor how to treat it. At first they try to help him and speak to him as if he’s a regular person, but when the zombie starts to attack the party by biting them, the men go around taking turns both beating the zombie and getting attacked himself. At least two men can’t bear the sight of another man whacking this apparently ill person with a stick and tries to stop the attack. Big mistake. The zombie then attacks the good Samaritan. It’s a likely metaphor for Korea’s clumsiness at the introduction to any Western concept. The zombie isn’t found in Korean folklore. (The closest to a zombie that Koreans might know from Chinese legends is the Jiangshi or gangshi in Korean which has its own set of cultural rules/references.)
In a way, there is perhaps almost every element of a horror film ever made in this movie; Edgar Allan Poe-inspired cats and crows, rabid black dogs, dead deer carcasses; the possession of a little girl has strong connotations of William Friedkin’s The Exorcist (1973); institutions are critiqued for their inability to make sense or get control of the situation such as the police and the church.
The film, of course, contains a twist in the third act, but it’s a twist on a twist that baffles not only Jeon but also the audience. The manhunt for the strange Japanese man ends when he gets thrown off a mountain hitting Jeon’s windshield. Jeon and his friends toss him on the side of the road assuming he is dead. Jeon later finds his daughter at the hospital who appears to be fine; the symptoms seem to be gone and her normal state appears to have returned.
We come to understand that Mu-myeong is perhaps a spirit if not a shaman herself when we see Il-gwang lose a vast amount of blood from his nose and vomit uncontrollably when he encounters her. Mu-myeong drives him out of the village. Il-gwang, whose hex ritual went interrupted by Jeon who could no longer bear the sight of his daughter’s suffering, tells Jeon that it wasn’t the Japanese man who is the evil spirit; it is a young woman clad in white–Mu-myeong. Jeon’s faith in people’s stories gets tested here when Mu-myeong tells him to trust in her and Il-gwang tells him not to trust her but in his words.
Jeon ultimately doesn’t listen to Mu-myeong and enters the house thus breaking whatever spell she’d cast on the house to save his family. Jeon, of course, finds that his daughter did what he’d feared this whole time and slaughtered his wife and mother to death.
Mu-myeong had warned Jeon that Il-gwang and the Japanese stranger have been plotting together (they share the same loin cloth and similar rituals). This is confirmed when a case full of photographs from the Japanese stranger’s walls are found in his possession. Given Korea’s long history of religious scammers taking advantage of the nation’s superstitious/fatalist tendencies, Il-gwang’s appearance here is the yin within his overall film presence as the yang.
Biblical themes are prominent throughout. There’s the bilingual theologian working his way towards becoming a priest working as a liaison between Jeon and the Japanese stranger. There’s the Father of the church who appears useless at the face of the epidemic and demon that is haunting the town–another indication of institutional incompetence. There’s an attack of moths on a car’s windshield that brings to mind the plague of locusts in the Old Testament. The opening shot of the film begins with a verse from the book of Luke when Jesus reappears before his disciples and asks them why they are afraid of the sight of his body, and challenging their doubtful minds. When Mu-myeong tells Jeon to wait for the rooster’s crow three times before entering his house in order to save his family, it is a clear reference to Christ’s warning to Peter that he will deny knowing Christ three times before the rooster’s crow. When Jeon finally realizes that the Mu-myeong is always clad in the victims’ clothes, he loses faith in her words and goes into the house.
Time is always unfriendly to Jeon in this film. He is temperamental and impatient when patience is of utmost necessity, and frozen stiff, speechless or bumblingly incompetent at times when his actions are completely called for. The film satirizes Jeon’s lack of faith and impatience. Doubt and faith are like yin and yang throughout the film, and they are the forces that maintain the momentum of the film.
The film ultimately confronts the audience with the same question that Jeon is faced with: which story are you going to believe? Depending on who is talking to you–a shaman, a priest, a ghost, the devil, or your daughter–your faith will be tested against the story you’ve lived your life believing in. Religion, according to Na’s film, is no different from a folk tale, a spooky town rumor, or the horror movies you grew up knowing and loving. When what occurs externally doesn’t match with what exists internally, that moment becomes the precarious point between doubt and faith. Na’s film plays with genre, religion and spirituality freely throughout but without ever letting us bring down our guard.
The first act has strong notes of Bong Joon-ho’s Memories of Murder (2003)–everything from the misty, rain-filled blue hues, the frightening image of nature, and the slapsticky black comedy–a new quality to Na’s filmmaking which are not present in his earlier two films. The film was shot by Bong’s frequent collaborator–cinematographer Hong Kyung-pyo (although he did not film Memories). The music is perhaps the film’s strongest quality, scored by Jang Young-gyu.
Reception so far has been decent. Trade reviews remark that Na’s film lacks logic. This may be true but I say that such an assessment is a cop out (we’ve all seen Magnolia). The Wailing is certainly packed with a whole lot to deconstruct but it is not inscrutable. There are plenty of signals and clues. It’s just a matter of interpreting the narrative, and it takes awhile, and that interpretation is likely to evolve. The film’s positioned to be a cult hit that’ll produce a great deal of wholesome dialogue among cinephiles but only among those who’ll bother to take the time to do it.
I remember what 2007-2009 looked and felt like for me. I had just transferred from a public university to a private one in 2006 for a better education, and by 2007, my parents’ business was heavily on the decline. By 2008, they were facing bankruptcy and by 2009, the house they bought in October 1999 was under foreclosure.
When the financial crisis actually hit, I was a junior in college facing an economy that offered no prospects for me. Bush was still President but Obama was campaigning and eventually won.
When I saw the trailer for THE BIG SHORT, I was most intrigued by the fact that a comedic director (Adam McCay) was making a film about finance. I was also drawn by the interesting medley of actors: Christian Bale, Steve Carell, Ryan Gosling, and pleasant surprise actress appearances by Melissa Leo and Marisa Tomei. Leo and Tomei’s screen times were very little compared to the rest of the male casts’ in this sausage fest film. Furthermore, I found it really strange that the movie’s protagonists were also part of the giant problem. Rather than being whistleblowers, they benefited off of the detriment of the crisis which hurt families of lower income the most.
There were maybe three distinct moments where actors show a sense of conflicting morale but just because they appear to struggle with their morals onscreen, does that image overpower the fact that they’ve profited a huge sum from the crisis?
The film has at least two allusions to Scorsese’s THE WOLF OF WALL STREET: 1) Gosling’s narration breaking the fourth wall 2) Margot Robbie’s cameo (she’s sitting naked in a tub drinking champagne, btw… just another dimensionless actress whose function is to literally appeal to the male gaze, as though this film is solely for the male audience…)
What worked in WOLF… is that the protagonist simply has no moral crisis or dilemma when it comes to the money game. He doesn’t care at all that he’s exploiting the working class and he doesn’t change at the end of the movie, either.
What THE BIG SHORT does, however, is to attempt humanization where no humanity can be taken from. The men who were part of this real estate bubble–the ones who contributed to it then took from the blood bath after it burst–are still bastards no matter how much the film tried to appeal to me as a human film.
Just because Gosling’s character admits onscreen that he never claimed to have been the good guy doesn’t make these characters any less villainous in my viewing. In fact it pisses me off even more that a movie with a $28 million budget was dedicated to humanizing thieves and trying to convince the ticket buying public that these guys are on our side.
The film does attempt to demystify financial talk for the viewers. Does it do it successfully? For the most part, no. But it seems to applaud itself for doing such a great job. It’s almost patronizing in this way. It’s filled with pop icons to dumb down the educational experience for the sheep colony audience.
With that said, what was most remarkable about this movie was the editing. It keeps the viewer engaged and does bring insight into the lives of working, bill paying people who were affected by the crisis. On that same note, it tries very hard to distinguish the bad finance guys from the good finance guys. This is a directing problem and in that regard, I view the movie as hypocritical on its foundation.
I’m not interested in hearing about who saw what coming and made what. Did they fight for the working people’s cause? Nope.
That’s the point of the movie. The fact that the film masquerades as a morally just story that is a voice of the people is appalling to me.
At the very least, the film does alert the viewer and say that the problem has returned and puts the onus on the audience to seek out change. Again, I take this push for moral values with a grain of salt. How can working, bill-paying, ticket buying viewers impact the financial system? It’s too tremendous of a question.
Had this excellent cast and budget been put into the story of those who did pioneer a strategy that has shown success in affecting the financial system then the audience would have tools to begin something at the very least. But what this film seems to do is simply say, this happened and this will continue to happen. It doesn’t offer any real solution. Instead it makes us laugh it off. Because it’s a comedy, right?
Upon rewatching Memories of Murder (2005) by Bong Joon-ho, I had the opportunity to reconsider the film entirely from a gender studies perspective.
The film opens on a bright yellow rice field where the grain dangles, ripe for harvest. (What is more fruitful to us humans than a woman’s womb?) On the day of the first murder case, October 23, 1986, Detective Park Doo-man goes to ditch and stares into the dark and narrow tunnel. Shoved deep inside, he finds the corpse of a dead woman whose arms and legs are expertly tied back.
The dark black tunnel that these male detectives stare into and continue to scrutinize for signs and answers is significant of male misconception, misrecognition, and lack of understanding of the female body.
As the deaths pile up, it becomes evident that the bodies are always found in a setting that likens a woman’s body. The trench tunnel is one, which obviously indicates a woman’s vaginal canal. Another is found among large stacks of hay that look like breasts. The field is a rice field—again, a fruitful place much like a woman’s sex organs. Two other bodies are found deep inside a forest thick with trees like a woman’s pubic hair.
As the search for the serial killer sharpens towards the midpoint of the film, the forensic team finds that the murderer has inserted foreign objects into the victim’s vagina. Inside one corpse, the forensics team finds pieces of a peach. Inside another corpse—a teenage girl’s—the team finds the items that were found inside the girl’s backpack such as a pen, razor and spork. The forensics team can’t find any semen inside the victims’ bodies but they do find items that were found on the woman shortly before she was killed.
At the very least, Bong has an awareness of Freudian concepts, and an interest in sexuality and psychoanalysis. I recall this from a Q&A he gave after a screening of Mother (2009) at the 12th International Women’s Film Festival in Seoul back in April 2010. Bong was the only male filmmaker whose film was shown at the festival solely because of the subject of his film—a mother.
When an audience member asked about the Oedipal tension between the widow (Kim Hye-ja) and her son Do-joon (Won Bin), Bong denied any actual physical sex between the parent and child, but did acknowledge that Western notions that linked female hysteria her deprivation of sex was in part an inspiration to his film. The film treats phallic symbols interestingly throughout. Do-joon–the son–is the prime phallic presence at home where he and his mother live together. Later, the mother takes on a kind of peeping-Tom position—a male position thereby becoming herself phallic–when she spies on Jin-tae (Jin Goo) having sex with his girlfriend. During the Q&A, Bong also recalled a story he’d read in the news regarding a case where a man who lived in a single room home with his mother was suspected of raping young girls he would adopt then send back to foster care, one by one. Aside from the monstrous actions of the man, Bong said he was more concerned with the mother who did not blow the whistle on her son’s molestations, which she could not have missed considering the size of their home being just a single room.
Bong claimed that his intent with the film was to challenge the audience with a question on how far a mother’s love for her child can reach, and if it goes beyond society’s moral bounds. A woman’s intense connection to her son coupled with a sex-deprived hysteria is a disastrous combination to Bong.
In Memories of Murder, Bong’s desire to understand the female body and its mysteriousness is ever present, and he utilizes various male figures to do the scrutinizing. In this sense, the film is very phallocentric. The male detectives who find and examine the bodies have a legitimized phallic presence in the film. They allow the viewer to access the female body with an OK’d sense of authority thus negating any possibilities of scopophilia; given their badged status, they are allowed to look into the woman’s vagina, and we as onlookers, are also cleared. Through these badged phallices, the audience traverses a number of deep, dark tunnels. We’ve already covered the tunnel inside the ditch. Then there’s the train tunnel—again a deep, dark presence in the film. Another dark hole is found in the film’s series of references to the toilet or outhouse.
The tunnel is a place where found objects always lead to a destruction of the person’s body and/or consciousness. In the case with the women’s bodies, there’s the obvious hint: death. With the detectives, there’s always fist-fighting that erupts near the train tunnel, typically over his male ego. As Irigaray puts it, the penis is only good for its “rivalry” capabilities: “…’strongest’ being the one who has the best ‘hard-on,’ the longest, the biggest, the stiffest penis, or even the one who ‘pees the farthest’…” These persistent male distractions keep the detectives from finding any answers to the town’s serial killings of women.
At the train tracks and tunnel, there’s always death and violence: on one occasion, a mentally disabled boy named Kwang-ho (Park No-sik) gets killed at the tracks after the police lose their patience with him and start to beat him for answers; on another occasion, the detectives beat up Hyeon-gyu (Park Hae-il), their prime suspect, without any amounting evidence to confirm whether or not he is in fact the murderer. The significance of these kinds of male-ego cockfights that occur near the dark black tunnel is, again, Bong’s illustration of man’s inability to make sense of a woman’s body.
The fact that the murderer puts foreign objects into the woman’s vagina is further indication of male ignorance with regards to the female body. Rather than placing his penis into it, he puts in objects. This, at the very least, indicates the murderer’s impotence, and impotence—interchangeably viewed as incompetence—is another major theme in the film. The police demonstrate their incompetence as effective case solvers, the government demonstrates its incompetence to its society by using up military resources to squash the people’s political demonstrations rather then sending help to the town which is in a state of emergency due to the serial killings. The town demonstrates its incompetence by spreading gossip around the murders which further muddles the investigation. The town’s journalists spread news of incompetence of the town’s police force and their government thus hurting overall morale. The nation displays its incompetence by not having the right technology and resources to get a proper DNA testing performed.
The film’s final shot when Doo-man breaks the fourth wall and stares straight into the deep, dark tunnel of the camera lens, the deep dark room of the theater, into the deep, dark eyes of the viewers, what is he seeing?
He sees the inexplicable, and Doo-man’s expression filled with fear, emotion and urgency is the filmmaker alerting us—the audience—to take on that responsibility. It is up to us to find the murderer by first coming to terms with the unknowable. This is a push for gender equality. By persistently mystifying the woman’s body, we’ve failed to protect it, and we’ve allowed it to go harmed. When we stare into the black screen awaiting answers, what are we seeing? What are we registering? These inexplicable images are what we need to intelligize. The onus is partially on us as viewers. Our language and discourse have a role in making gender equality a reality.